How To Never Make Money Blogging

keyboard How To Never Make Money Blogging

The luxurious world of blogging is real. The rumors are true. All the money and fame you assume happens to bloggers? I’m here to tell you it happens. Girls. Free shit. Best tables at restaurants. Passes to all the cool shows.

Of course I’m lying. None of those things are true.

Being a blogger is the lowest rung of the cool person pole. And that’s OK. That’s why I like it. Apparently I love spending hours of personal time trying to think of something to blog about and then doing it and then getting zero dollars for it and 40 people to look at it. It’s neat.

I have a lot of experience in blogging for nothing. Since 2002. Here is my “how to” for making sure you never get paid for blogging. Especially blogging about Fresno.

  • Never guest blog. That blog about puppy enthusiast culture doesn’t need your traffic and you don’t need theirs.
  • Don’t communicate with people. Never engage with humans. Especially influential bloggers or readers. This may cause them to notice you and hire you for things and subscribe to your blog.
  • If people compliment you, ignore them. If they like your stuff, they likely suck and their opinion is stupid.
  • Don’t do sponsored posts. If someone offers you money to write about their product, tell them “No I’m too punk rock for that.”
  • Don’t ask for help. Never ever ask people “Could you share my blog with all your cool friends? Thanks.” This could drive traffic to your blog and maybe prompt people to hire you for something.
  • Never take yourself seriously. Don’t convince yourself that you’re good at blogging. Just keep telling yourself it’s impossible to make ANY sort of living doing something that’s totally cool and rad.

There. You have been let into the world of not making money blogging. I’ve been following this advice for years and I have no money in the bank from blogging to show for it.

Keep this information to yourself for it is highly valuable. Next time I’ll conduct a seminar on “How To Not Make Money Podcasting” – it’s pretty much the same course.

*In case you noticed this is an odd post for The Fresnan, I’m taking part in a seven-day “blogging challenge”. One writing prompt a day for seven days straight. This one is day 5: write a “how to” post.

Previous posts:

The End Of A Fresno Nerd Era

Hi Fresnans. Welcome to the last official post on The Fresnan.

We…alright, it’s time to drop the “we” bullshit. I will no longer write new posts on The Fresnan. A little local blog journey, that never felt like it got out of beta mode, has come to an end.

[Actually this little Fresno blog is back, but let’s see where this goes…]

I feel douchey doing a closing post but I always hate it when things I like (blogs, TV and radio shows, whatever) just end without a goodbye or a series finale. So this is for that little group of readers that happen to have liked this blog through the years.

WHY IS IT ENDING?
There are several reasons I feel it’s time to stop The Fresnan. The biggest reason is I’ve blogged myself into a corner, so to speak.

The main content for the blog has evolved, over time, into posts about the music scene. Mostly posts about what show is happening that particular night. This requires me to be writing on a near nightly basis (Friday and Saturday usually being an exception). That kind of blogging schedule is no longer sustainable for me. With work and family, the only time I have to write is late at night. I simply can’t keep up with it any more.

Now maybe changing the format back to the way The Fresnan was in the begining (more posts about general Fresno culture and media) would free up some nights here and there. Problem solved, right? Not really. I seemed to have lost the ability, or energy, or drive, to write about that stuff. Just lost it.

Facebook and Twitter have robbed a lot of that spark blogging once had as well. And that’s a factor. But really that’s a cop-out. Good blog content can still trump social media, I just can’t come up with enough good content to be relevant anymore.

I’ve always wanted to write more things like profiles of Fresno bands and bands that were coming to town. More journalistic style local content of stories that don’t ever reach the media. But lack of skill and time always prevented me from that.

STATS
To those that don’t know, asking a blogger about their exact stats is kind of frowned upon. It is sorta of an un-written rule amongst bloggers.

But since we’re done, I’ll tell you that there are currently 152 subscribers to The Fresnan and the blog averages 156 unique views a day.

I’ve never actually turned a profit doing this. There have been a couple years when links or banner ads have paid for the site, but I have never earned a dollar in my pocket.

The biggest post ever on the Fresnan was when I (in a tounge-in-cheek way) said that we should open up River Park to traffic. It was an attempt to make the argument for opening up the Fulton Mall to traffic, look silly. It got about 750 hits in 12 hours. One of the few things that went locally viral on this blog.

BLOGGER RESPECT
Over the years many blogs have come and gone. I’m not proud to admit it but, I always enjoy it when new blogs come out strong then fade out just as quickly.

I know what it’s like, you get that early little bit of success and recognition, think you’re hot shit, then realize it takes a lot of grinding, day after day, to keep a blog relevant. Then you give up. I guess that’s what I’m doing now, I just grinded it out a lot longer than most.

Much respect should be given to local bloggers Mike Oz, Joshua Tehee and Heather McLane. Through the years they (and some others) have motivated me to be a better blogger. Not so sure the “better” part worked, but they motivated me. They’ve been doing it for as long as me and GET what blogging is. It’s not an article, it’s not a column, it is its own thing. Glad to know they are still out there fighting the good fight.

Bryan Harley needs to be recognised too. He did The Fresnan logo for free and was also part of the Dumb Drum blog that was a motivator as well. Old timer bloggers like Ed Stewart also pushed me. Incredible people and commentors, Blake Jones and Dale Stewart, I really have to stop and say thanks to as well.

In the early years, the biggest motivator and influence for local blogging, for me and for most everybody else, was Jarah Euston and Fresno Famous. This was the beginning of blogging for Fresno and I can still remember her writing a “how to blog” post that I used to teach myself how to actually do this.

BANDGEEK
If there will be a gap left by The Fresnan not posting anymore it’s the end of the Friday “Bandgeek” posts. This one I feel the most guilty about abandoning. It was personally rewarding but took two to four hours to write every Thursday night. It was tough. I remember some times too when I would lose the post (delete it accidentally or have it freeze up and go away) after writing for two or three hours straight, then have to do it all over again.

If you want sources to find out what’s happening in music on the weekends, make sure to check:

There’s more but that will get you started. By the way: SUPPORT FRESNO’S MUSIC SCENE! There is a lot of talent around here, especially for a small city, get out there and see it.

OTHER PROJECTS
Sorry but I will not be off the indie media radar totally. I still love doing the long runing podcast I’m a part of: Dorktown. I will be recording shows like always and posting Dorktown and podcasting related material on the blog.

This is easier for me to do because it can be done when time allows rather than having to make time for it on a nightly basis. Plus, I get to podcast with two of my best friends in the world (Producer Becky and “Bells”) so it’s easy to motivate myself to do it.

I also plan to still use my spot on Fresno Famous (I use the handle “Wiffle”) to post stuff when inspired to and have re-booted Flowing With Famous podcast with Josh Tehee. Additionally I will keep the Fresnan Twitter account active (ironically) by RT-ing and linking to relevant Fresno stuff.

I will keep The Fresnan going in ‘archive mode’ for a while too and try to keep the links updated.

So please support that stuff and Dorktown Podcast if you’re a supporter of The Fresnan. Support for Dorktown especially would mean a lot! I hope that not posting on this blog will force more creative content on Dorktown. Time will tell.

FRESNAN OUT
So thank you so much for reading this. Fresno is a good city that has potential to be amazing and that’s what I love about it. Support things like Creative Fresno and anything and everything creative in Fresno.

Thank you thank you, thank you.

-Mikey “The Fresnan”