How Are We Going To Make Fresno “Cool”, Yo?

Phoenix-rootop-bar How Are We Going To Make Fresno "Cool", Yo?

We have a problem here. A problem I bounce around in a post from time to time but never take on directly.

What will it take for Fresno to be considered a cool city?

If you’re thinking “Hey, but wait, I already think it’s cool!” I don’t disagree with you, but we both have to acknowledge that we are in the minority, chief.

How do we make Fresno appear cool to an outsider? This is what I’m talking about. To a Fresno State grad, we lost to brain drain? What can we do to win that person back? It’s a question that Fresno creatives have been wrestling with for many years.

First. The Immovable Object.

We are land locked, no getting around that. Except that we are not as landlocked as Denver, or Boise, or Dallas, or Every City Not On The Ocean. We can go to the beach for a morning surf session and be back in town for a late lunch.

So while this is tough, we have workarounds, it could be a lot worse.

The air sucks. It does. But, the past couple years, it feeeeels like it has gotten better?  And if California can (continue?) to lead in clean air…stuff and things? Maybe I’m being naive but I feel like future technology and regulations will make the terrible air a thing of the past. But we definitely need to be a lead-city on clean air initiatives.

Booze May Be An Answer.

Here might be a cool city suggestion we can work on:

Rooftop whiskey bars, eh? I definitely like the idea of rooftop things – like the pic at the top of the post from a Phoenix rooftop bar. And adding a niche element like whiskey is the kind of thing that pushes something from being “Oh that, you can find that in every city.” To “Oh that is rad, I wish we had one of those in our city.”

That unique, “can’t put my finger on it why it’s cool but I just know it’s cool” thing is really what we need to get at here in Fresno.

Touting our agriculture backbone. Being sunny almost every damn day. Embracing our sports, like the soccer community that gets bigger every year:

We’re just spitballing here.

The Cool Roots Are Taking Hold.

We have things already going for us. Not many cities can boast that they are a “basecamp city” to three National Parks. One of which, Yosemite, is considered by many to hold the most beautiful place in the world, Yosemite Valley – and I am in complete agreement with that.

There are other signs of coolness brewing as well. Bitwise pushing Fresno into the tech and startup scene is a big one. The rising craft beer and coffee scene. Branding ourselves as the Capitol of Tacos. These are the kind of things to ride into the cool town sunset.

So let’s tally up some of the cool stuff we got and the stuff we can do more of:

  • Agriculture.
  • Craft Beer – even more breweries.
  • Bitwise and tech.
  • Tacos.
  • Sports – including soccer.
  • Diversity.
  • Leader In Clean Air.
  • Outdoor city – more trails, parks, and owning the Sierra Nevada closeness.

This is but a humble start of a list by a blogger that only went as far as Fresno City College – a great community college, btw. I know only bits and pieces of things. So I choose you to comment and help.

What are some of your suggestions? Leave a comment! On the August episode of Flowing With Famous, myself and Joshua Tehee will parse them out and talk about them on the podcast.

Cool? Cool.

 

Foo Fighters! Foo Fighters Show In Fresno! Foosnooooo!

Foo-Fighters Foo Fighters! Foo Fighters Show In Fresno! Foosnooooo!

It’s the kind of news that turns a bad day into a good one. The Foo Fighter’s lifelong dream of coming to Fresno is finally a real thing!

They will be here December 1st. That’s a Friday night show, brotha! Foo on Friday! #FooFriday. Tickets on sale, June 29th, at the old classic time of 10 AM. Check out their website for pre-sale.

The super important question already being asked. Will Dave use the tired “I think this town should be called FresYES not FresNO!” joke?

But isn’t Dave Grohl too cool for such a joke? I hope so. I think so.

I will accept an “I don’t call this place FresNO, I call it FOOno!” joke. But if Dave does the tired and corny “I don’t say FresNO, I say FresYES!” joke, I will boycott the next song by sitting down in my seat, folding my arms and staring Dave down with a very disappointed smirk.

I’m getting away from the fact that it’s so freaking awesome that the Foo is finally coming to Fresno. This news will make the summer so much easier, having this to look forward too in December.

So, good job Fresno. And we didn’t even have to gather all the town’s musicians to convince them to come.

*Pic stolen from here.

Would Mild Summers Really Make Fresno A Popular West Coast City?

img_0989 Would Mild Summers Really Make Fresno A Popular West Coast City?
Sunday had some pretty amazing weather, for a June day in Fresno. It was perfect… well until the windstorm later that evening. But BEFORE that, perfect.

This brought a much overdue thought into my head: Would the removal of consistent hot Summers make Fresno a truly desirable city? Is it the one thing that is holding us back?

Fresno heat-haters would say “Duh, dude!” But is it that simple?

Yes, bro, I know that Fresno has more problems than hot Summers. We got the gangs (although I’m pretty sure Oakland, SF, San Jose, Sactown, L.A. and San Diego all have those), a lot of stucco and a shitty looking Highway 99 corridor.

But I really don’t think people are truly looking down at Fresno for that.

Plus, Fresno has all the things you could want in your standard city: A diverse and creative culture, a rising Downtown, plenty of things to do on the weekend, three world class National Parks in the backyard, etc.

So it comes back to one thing: The heat.

You Have Heard Of This New Technology Called “Air Conditioning” and “Shade”, Right?

People afraid of the heat forget about the benefits. The perfect Summer evenings on a patio with a beer in one hand and a taco in another. Or the nights when it’s perfectly comfortable to swim and… have more beer.

Maybe Sactown is the only other West Coast city that can brag about that. Sorry, Portland & Seattle, we got ya on something.

Paying Triple To Not Experience A Hot Summer Is Crazy!

When a nice house in Fresno that costs $250,000 is going to cost $1,000,000 on the coast, I think “I’m good here, thanks.”

I admit, this past weekend of “coastal” weather was nice and I appreciated it. Enjoyed it. But I’ll go ahead and continue enduring hot Summers, for now, and not feel like an idiot when my mortgage bill comes. You can enjoy your 70s.

20 Years Of Pining After Fresno’s “Sparkle Jet”

sparkle-jet-1 20 Years Of Pining After Fresno's "Sparkle Jet"

I go back and forth when it comes to my favorite all-time Fresno band. Some days it’s the Light Thieves. Other days it’s Strange Vine. On days I’m feeling hardass metal it’s Farooq. Punk days it’s It’ll Grow Back. If you’d have asked me 20 [something] years ago, I would have said Neanderthals.

But the band I consistently go back to? Sparklejet.

The 20th Anniversary of Sparklejet has arrived and to celebrate, the band went back to the studio to record a new song. It’s called “UR A Dope” and they are letting you download it for free here. Check it:

If you’re like me, this may send you down the Sparklejet rabbit hole. To help guide you, here are nine Sparkle Jet songs that totally still stand out:

I love that the guys are still around and care enough to take the time to make new stuff. They always sound warm and familiar when I listen to them. Important sounding. Very Fresno, but somehow more sophisticated.

If you’re a fellow Sparklejet fan, I’d love to see your favorite songs and/or memories in the comments.

Uncle Harry’s Closing Will Not Stop Me Going To Fig Garden Village. Not Yet.

img_2533 Uncle Harry's Closing Will Not Stop Me Going To Fig Garden Village. Not Yet.

Maybe you heard that Uncle Harry’s Fig Garden Village location has closed. Not because the location wasn’t doing well or because Uncle Harry’s didn’t want to renew their lease. They did.

But the owners of Fig Garden, based in New York, wanted them out in favor of some national high-end paper store (wedding invites and such). Uncle Harry’s was not shy in posting about this in their window:

img_2535-768x1024 Uncle Harry's Closing Will Not Stop Me Going To Fig Garden Village. Not Yet.

This Is Not The First Time

A very similar thing happened to the Ripe Tomato (you remember that place?) when Pieology wanted their spot, their local ass was encouraged to leave by the owners.

This has got some people fired up about these big city folk chipping away at the local charm of Fig Garden Village. I’m not real happy with it either.

But I am not at a point where I will protest by not shopping or eating at Fig Garden. Not yet. Hell, Jack’s Urban Eats just got taps, bro!! How can I give up on it now?!

But there is a tipping point somewhere. A line of demarcation. A point at which they push out one too many local shops in favor of a national chain.

Will it be Wassabi’s? The Elbow Room? Hungry Bear? Patio Cafe? Yeah, maybe it would be Patio Cafe. I’m really not sure. But they are starting to piss me off and a lot of other people too.

What would the tipping point be for you? Is there one?

Joshua Tehee (of the Fresno Bee) and I have a discussion about this on this month’s Flowing With Famous podcast. Listen in here.

THE Bands You Will Regret Missing At Grizzly Fest

img_2454 THE Bands You Will Regret Missing At Grizzly Fest
I won’t be at Grizzly Fest on Saturday. Probably. But YOU should totally go because you are way cooler than me and deserve to treat yourself to the best music festival in Fresno. Well, best since F.U.S.E. Fest went on hiatus.

Yeah, I probably won’t make it because it’s Saturday and that means I’ll be making one worthless trip to the hardware store and a second trip to get the thing forgotten on the first trip.

I’m going to miss a lot of badassness. Fresno’s own Fashawn will be there, along with plenty of other national acts. I kinda don’t give a shit about those. I like the Fresno bands.

Some of the Fresno music will include Slow Season, Amoret, White Glove Service and one of the biggest Fresno bands of all time: 40 Watt Hype. They have a new video out, btw:

There are more Fresno acts but the two I will miss out on the most are Sagey and Wee Beasties:

Make sure you go and report back to me on social media (@thefresnan on Twitter and Instagram. trenchrun22 on Snap) and tell me all the badass sets I missed.  I think I’ll be busy getting drunk while watching house paint dry.

Now please watch the most genius use of Fresno landmarks ever: