The Key To Future Fresyes Fest Success Is Less?

Chairs were too much at Fresyes Fest

Is there a thing as being too successful? Fresyes Fest might be that for Fresno.

When it comes to Fresyes Fest, the worries of how to get people Downtown melt away in a sweaty line that may be for a port-a-john or may be for the Doghouse Grill food truck.

The festival is well done and is promoted as well as you can promote a thing. But does it need it even?

Do organizers need to get up a 4:00 in the morning to do the local morning TV shows? Contact dopey local bloggers [me]? Do the local radio circuit?

I don’t think they do.

In fact, I am really interested to see if you could pull off a successful Fresyes Fest with almost no promotion.

Spoiler Alert!: You can.

Okay yeah, you would have to do a lineup announcement. Sure. You would have to do a map of where everything is and where to go. How to get there. Where to park. All that stuff. Yes, give that a post or two on your social media.

Really though, just the venues talking about it, the vendors and bands. That would be enough, I think.

Fresyes Fest Has Become Unstoppable

  • Pismos.
  • The first walk night for Christmas Tree Lane.
  • Fresyes Fest.

Those are now the things that are fullproof in Fresno.

The morning weather on Fresyes Fest Day was kinda terrible too, which would scare off any people on the fence about going to any outside event in Fresno. Didn’t make a dent at Fresyes.

Let’s Talk About Zacks Brewing’s Event a second.

During this year’s Fest, the VIP event inside Zack’s Brewing was the best. I will be doing that again next year. $15 for open tables, no lines for good beer, food trucks, clean bathrooms, and excellent music, was incredibly worth it for a person that has an aversion for crowds and can only take them in small doses [me].

Tioga was bursting at its seams and they are experienced at that sort of thing. Zack’s would have been so overwhelmed that it would have shut the doors for weeks as they tried to recover their beer inventory and their sanity.

For those that thought it was a bad move to charge something during a free event, for this case, you’re wrong.

For Zack’s, it was either make it a manageable paid event or keep the doors completely closed. They chose wisely.

Fresyes Fest 2020 is already being planned

Maybe, if at all possible, not have it during the opening day of the Foxes season. Fresyes is big enough, it does not need anything to make it bigger.

But that probably was just happenstance.

Gone are the days in Fresno when you could not do more than one event a weekend and expect to be successful. Last weekend is all the Fresproof you need.

We Need To Think Differently About Me N Ed’s Pizza, Fresno

No this is not a post about the Best Pizza In Fresno. It’s a post about Me N Ed’s Pizza. [zing]

Kidding, kidding. I love that damn pizza. Me (Whomever this “Me” character is) and Ed, make a great pizza. A Fresno pizza. Not the best pizza in the world. Not the best pizza in Fresno.

But, it’s the most FRESNO pizza.

What is one of the things you do when someone from out-of-town comes to visit? Show them some Fresno stuff, duhhh. Like:

  • The electronic billboard at Blackstone & Shaw.
  • The corner of Barstow & Fruit where Brandau watched traffic for a few minutes, didn’t see a bike and stopped a fully funded road rehab from happening.
  • The AT&T Store that used to be a Grandy’s.

After that big tour, you’re going to want to take your guest out for some food. Fresno food.

First, you have some tri-tip (either from your backyard grill or [insert your favorite place to have tri-tip here]. Then you have tacos [probably from a place on Belmont]. Then some pilaf [probably your Mom’s]. Then it’s Me N Ed’s Pizza.

Here is the part we need to think about differently

Do NOT frame it as THE BEST PIZZA! It won’t work.

No outsiders will ever think Me N Ed’s is the best pizza. I’m not saying that because I think it’s bad or isn’t the best pizza. I’m saying that because EVERYBODY thinks the pizza from their town is the best.

Me N Ed’s could be the best pizza and it wouldn’t matter. Pizza is the most subjective food in … food. Whatever pizza a person grew up with is what they think is the best pizza and will be closed off from accepting somebody’s pizza as being better.

Close the brick oven, this is how it is and will always be. Everybody’s opinion about pizza is the right opinion. No use trying to change it.

So, when you do order up some Me N Ed’s delivered or head down to a location where you can pour your own beer, like my favorite one at Bullard & West, frame the argument differently.

Say, “This is our take on pizza. It’s a very Fresno thing
[well, Valley and Lakewood thing]. It is local. We love it (mostly). You probably won’t and that is okay.”

Order your Valley Veggie. Order your pepperoni & canned mushroom. Move on.

*Picture stolen from Me N Ed’s Twitter feed.

What Is Even Going On, Fresno?

If you’ve been reading my blog long enough, you know that I have stretches of time where there is not much posting – or I just give up. I am in one of those stretches.

The lack of posting this time comes from a combination of post ideas that are not good enough for me to write about, or good ideas I don’t have the time to put together. So here we are.

Comments are still there, just different

There is an update to give regarding posting comments to this blog. I got a rash of spam comments. Like, 100 spam comments a day. It took a long time to delete all the comments that had built up. In the process, I lost some of your legit comments. Sorry about that.

So now I have had the change the way commenting is done on the blog. You have to sign into a user name and password of some kind. It sucks because it creates a bit of a roadblock for people to easily comment.

BUT, I have not had to deal with even one spam comment since changing this comment policy. So that is cool for me. But sucks for those that comment. Hopefully, we can still keep a healthy commenting community going in future posts, even with this extra step.

Fresno things still are happening

Not sure you’re aware but there is a kinda new Flowing With Famous podcast up. Josh and I got to go on 2 Guys Talkin’ Fresno, which was pretty cool. While there recording I got to finally meet former Fresno Mayor Ashley Swearengin, I was pretty stoked.

I don’t know if Mayor Swear Bear meant to wear her Fresbro attire because we were coming, but it was cool regardless.

Other than that, I have been really enjoying some Fresno photographers I follow on Instagram, being inspired by the recent winter weather we have had.

Daniel Draper has been killing it:

So has Caliloopz:

Shaver Lake counts as Fresno, says me:

Anyway, hope you have been doing good. Thanks for reading, as always. Leave a comment if you want to test out the new system for me.

Keep Up The Good Fresno!

Listen To This: The Eighteen Hundreds “Moon Cults”

Ghost Surf band

I can’t review things. At least I can’t in a traditional way. Especially music. The words and descriptions needed for a good album review is something I never have been able to figure out.

I mean, hell, look at a recent review of Power Trip’s “Opening Fire” by Any O’Connor in Pitchfork:


On “Divine Apprehension,” sprightly, major-key thrash tics ride above the maelstrom. …


…They’re more blatant about their influences here, and these tracks thrive on the youthful charm of aping what you love. 

Andy O’Connor

Above the MAELSTROM? Aping what you love? What the hell is a maelstrom because it feels like I would be aping if I ever was in one.

Yeah, I can’t write this kind of stuff. This is why I stay away from review things too much, especially music.

But, I love Fresno music. I want more people listening to Fresno music. So here we are. Let’s talk a little bit about the new EP from Fresno’s Eighteen Hunderds called “Moon Cults”.

A music genre is born

The Eighteen Hundreds proclaim to be a Ghost Surf band. This is cool because I don’t believe Ghost Surf is a known genre of music and this may be the beginning of how we describe a particular sound.

A sound that does seem to run through a lot of Fresno and South Valley bands. Partly because of shared band members and partly because of local bands influencing one another.

However the Ghost Surf sound is happening, I love it and hope it becomes a thing. Lets begin listening so we can calibrate our ear for Ghost Surf.

Moon Cults

The track “Colleen” is about a ghost that haunts the basement of a Tower District house and has a new video to go along with it:

The whole album is up on the band’s Bandcamp page, which you can listen to here and download, if you so desire:

Before you go, listen to the band’s previous effort, “Sun Cults”:

For you record nerds, the band plans to press some vinyl for “Moon Cults” and their previous effort, “Sun Cults”, by the Summer.

Follow the band on social and through the website so you know when they play next. Let’s continue to make Ghost Surf a thing!

Fresno Assets

What do we have here? It feels like the time of year for list making. Let’s reestablish some Fresno stuff I think is cool.

  • Diverse as fuck.
  • Bitwise.
  • Bubba hanging out at Starbucks.
  • Basecamp for the Sierra Nevada’s, including three National Parks, one of which considered to be by some as the most beautiful place on Earth.
  • Paul George.
  • Tacos.
  • Fresno State.
  • Views of the Sierra Nevada range after it has snowed and the air is clear.
  • Old Fig.
  • Sunny days.
  • Small town vibe with city amenities.
  • Tri-tip.
  • Low levels of traffic compared to other California cities.
  • Swimming pool season.
  • Trains (except when waiting for one).
  • Underground Gardens.
  • Kopi.
  • Fresno Chaffe Zoo.
  • Cheap (by California standards).
  • Art Hop.
  • Many good sushi places.
  • Summer nights on patios.
  • Your mom’s house.
  • Fruit trees in backyards.
  • Tower District.
  • Fulton Street.
  • The Fresno Grizzlies.
  • Brilliant sunsets fueled by farm dust.
  • Mural District.
  • Solid Tappanyaki scene.
  • Fashawn.
  • Heroes Comics.
  • Tigoa Sequoia Beer Garden.

I’m sure you have some Fresno assets you’d like to share that I missed. Leave a comment with them, or on your social media with a link to this post.

The Year In Posts – 2018

I always worry these kinds of posts are too hacky, but I am doing it anyway. It’s actually kind of fun going through the posts from this year because some of them I had already totally forgotten about.

Rather than boring you and posting each one, please let me just remind you of the ones that you, the reader of The Fresnan, thought were the most popular.

I pulled the nine buzziest, starting from January and ending now. These might not have been read the most but had the most “action” (sharing/reading/comments).

9. What to know before going to Fresno’s new Chicken Shack.

One of the more significant things to happen on Fulton Street this year. I have yet to set foot in the place but that didn’t stop me from posting about it.

8. Modern Times needs to open up a taproom in Fresno.

I have been lobby two of California’s best indie breweries (that are building remote taprooms), Modern Times and Fieldwork, to come to Fresno. If they want to truly make some noise, they should. Now that Zack’s Brewing is open Downtown, this is less relevant. Still would like to see it happen though.

7. Ranch or Salsa: Which is the condiment of Fresno?

If I did this post today, I would choose Salsa. I did a poll on my Instagram and Salsa won. I personally use salsa as much as I use ranch but at the time I was ranching more so I went with it. This is a forever debate. Salsa now wins.

5. Don’t camp at popular Fresno restaurants!

There are many Fresno eatin’ holes that you have to wait to get seated. Too often, people get a table at these places and then linger while you wait impatiently, staring at these yahoos. Ya done eating? Then get the hell out.

6. I rode my bike to Pine & Palm and nobody flipped me off.

Biking needs to be more of a thing for me in 2019. I did some of it this year but not enough to talk about it, this time being the exception. I even found a “hidden” bike path.

4. How to place your garbage bins in a passive aggressive way.

It’s official. I became an old man this year. When the scavengers became too messy and started dumping my recyclables into my trash bin and on the street, I decided to take passive aggressive action.

3. The one restaurant to take someone to in Fresno.

I understand that Cuca’s was an odd choice but I hope the post explains it well enough.

2. I’m voting yes on Measure P.

While it’s true I live in the middle of Fresno. But I also live in a county island so I couldn’t actually vote for Measure P. That did not stop me from ranting about it though.

1.Dead Lot: NW Shaw & West.

Hey, I am surprised too how much play this post got. More posts to come for this series. It even prompted a response from Brandau.

Setting up the blog for 2019

No drastic changes planned to the blog. My goal is to have a new post every week, at least, usually by Wednesday mornings. But I did not follow through on that for much of the year. Hopefully, I can do that all the way in 2019.

The one change you might see involves monetizing the blog.

I have never seen cash in my hand or in my checking account, because of this blog. You would think after blogging so many damn years I would have figured out how to make money at it.

I have tinkered with being an Amazon affiliate but it doesn’t work well for the posts I write and the traffic I get. Plus, Amazon is a pretty shitty employer, so I feel dirty working with them anyway. I will likey be backing away from that.

Target has approved me to be an affiliate but I have not started messing with that yet. Yeah, I guess Target has a slightly better conscience than Amazon so I feel …okay? using them

You might see me give that a try on a post or two or a banner ad. Oh look, there is one now!:


Google Adwords is a thing but throwing a bunch of banners around to make $20 a month does not sound worth it to me.

I’m thinking hard about starting a Patreon

If you have not heard of the website called Patreon and you are a creative, you might want to check it out. It enables people that like what you produce to donate money to you.

The cool part is, the creator has the opportunity to give extra content to the person willing to give them a few bucks a month.

We do it on the Perfect Pour and it has worked out pretty well. It at least is enough that the show pays for itself, which is a victory to me.

Anyway, man, thank you for reading the Fresnan this past year and whatever year you have read it. I’ll keep posting if you keep giving a damn.

Cheers to Fresno and blogging in 2019!