How Are We Going To Make Fresno “Cool”, Yo?

We have a problem here. A problem I bounce around in a post from time to time but never take on directly.

What will it take for Fresno to be considered a cool city?

If you’re thinking “Hey, but wait, I already think it’s cool!” I don’t disagree with you, but we both have to acknowledge that we are in the minority, chief.

How do we make Fresno appear cool to an outsider? This is what I’m talking about. To a Fresno State grad, we lost to brain drain? What can we do to win that person back? It’s a question that Fresno creatives have been wrestling with for many years.

First. The Immovable Object.

We are land locked, no getting around that. Except that we are not as landlocked as Denver, or Boise, or Dallas, or Every City Not On The Ocean. We can go to the beach for a morning surf session and be back in town for a late lunch.

So while this is tough, we have workarounds, it could be a lot worse.

The air sucks. It does. But, the past couple years, it feeeeels like it has gotten better?  And if California can (continue?) to lead in clean air…stuff and things? Maybe I’m being naive but I feel like future technology and regulations will make the terrible air a thing of the past. But we definitely need to be a lead-city on clean air initiatives.

Booze May Be An Answer.

Here might be a cool city suggestion we can work on:

Rooftop whiskey bars, eh? I definitely like the idea of rooftop things – like the pic at the top of the post from a Phoenix rooftop bar. And adding a niche element like whiskey is the kind of thing that pushes something from being “Oh that, you can find that in every city.” To “Oh that is rad, I wish we had one of those in our city.”

That unique, “can’t put my finger on it why it’s cool but I just know it’s cool” thing is really what we need to get at here in Fresno.

Touting our agriculture backbone. Being sunny almost every damn day. Embracing our sports, like the soccer community that gets bigger every year:

We’re just spitballing here.

The Cool Roots Are Taking Hold.

We have things already going for us. Not many cities can boast that they are a “basecamp city” to three National Parks. One of which, Yosemite, is considered by many to hold the most beautiful place in the world, Yosemite Valley – and I am in complete agreement with that.

There are other signs of coolness brewing as well. Bitwise pushing Fresno into the tech and startup scene is a big one. The rising craft beer and coffee scene. Branding ourselves as the Capitol of Tacos. These are the kind of things to ride into the cool town sunset.

So let’s tally up some of the cool stuff we got and the stuff we can do more of:

  • Agriculture.
  • Craft Beer – even more breweries.
  • Bitwise and tech.
  • Tacos.
  • Sports – including soccer.
  • Diversity.
  • Leader In Clean Air.
  • Outdoor city – more trails, parks, and owning the Sierra Nevada closeness.

This is but a humble start of a list by a blogger that only went as far as Fresno City College – a great community college, btw. I know only bits and pieces of things. So I choose you to comment and help.

What are some of your suggestions? Leave a comment! On the August episode of Flowing With Famous, myself and Joshua Tehee will parse them out and talk about them on the podcast.

Cool? Cool.

 

Would Mild Summers Really Make Fresno A Popular West Coast City?


Sunday had some pretty amazing weather, for a June day in Fresno. It was perfect… well until the windstorm later that evening. But BEFORE that, perfect.

This brought a much overdue thought into my head: Would the removal of consistent hot Summers make Fresno a truly desirable city? Is it the one thing that is holding us back?

Fresno heat-haters would say “Duh, dude!” But is it that simple?

Yes, bro, I know that Fresno has more problems than hot Summers. We got the gangs (although I’m pretty sure Oakland, SF, San Jose, Sactown, L.A. and San Diego all have those), a lot of stucco and a shitty looking Highway 99 corridor.

But I really don’t think people are truly looking down at Fresno for that.

Plus, Fresno has all the things you could want in your standard city: A diverse and creative culture, a rising Downtown, plenty of things to do on the weekend, three world class National Parks in the backyard, etc.

So it comes back to one thing: The heat.

You Have Heard Of This New Technology Called “Air Conditioning” and “Shade”, Right?

People afraid of the heat forget about the benefits. The perfect Summer evenings on a patio with a beer in one hand and a taco in another. Or the nights when it’s perfectly comfortable to swim and… have more beer.

Maybe Sactown is the only other West Coast city that can brag about that. Sorry, Portland & Seattle, we got ya on something.

Paying Triple To Not Experience A Hot Summer Is Crazy!

When a nice house in Fresno that costs $250,000 is going to cost $1,000,000 on the coast, I think “I’m good here, thanks.”

I admit, this past weekend of “coastal” weather was nice and I appreciated it. Enjoyed it. But I’ll go ahead and continue enduring hot Summers, for now, and not feel like an idiot when my mortgageĀ bill comes. You can enjoy your 70s.

THE Bands You Will Regret Missing At Grizzly Fest


I won’t be at Grizzly Fest on Saturday. Probably. But YOU should totally go because you are way cooler than me and deserve to treat yourself to the best music festival in Fresno. Well, best since F.U.S.E. Fest went on hiatus.

Yeah, I probably won’t make it because it’s Saturday and that means I’ll be making one worthless trip to the hardware store and a second trip to get the thing forgotten on the first trip.

I’m going to miss a lot of badassness. Fresno’s own Fashawn will be there, along with plenty of other national acts. I kinda don’t give a shit about those. I like the Fresno bands.

Some of the Fresno music will include Slow Season, Amoret, White Glove Service and one of the biggest Fresno bands of all time: 40 Watt Hype. They have a new video out, btw:

There are more Fresno acts but the two I will miss out on the most are Sagey and Wee Beasties:

Make sure you go and report back to me on social media (@thefresnan on Twitter and Instagram. trenchrun22 on Snap) and tell me all the badass sets I missed.  I think I’ll be busy getting drunk while watching house paint dry.

Now please watch the most genius use of Fresno landmarks ever:

Fresno Is An Outdoor Retailer Trade Show City, Just Like Denver and Portland!

Bears Ears Buttes by Tim Peterson
There is a grand opportunity for the city of Fresno right now. A chance for Fresno to get a major trade show and to build a reputation for being an “outdoor city”.

Salt Lake City just lost the Outdoor Retailer trade show. This is a trade show for businesses like REI, Patagonia, North Face… hell, basically every retailer that does anything in outdoor retail. It’s sorta the everything in the industry.

What San Diego Comi-Con is for nerddom, this is for outdoor nerds.

The OR show has always been held in Utah. Since the 90s. But they are looking for a new city to move to by 2019 because Utah has been naughty.

Utah’s Governor, and other Republican peeps in Utah, lobbied President Trump to roll back the Bears Ears National Monument, a 1.35-million-acre conservation area in Southern Utah that Native Americans and other people who like Earth, have held sacred for years. Trump listened and rolled it on back.

Fuck off, Earth! Cattle and mines are more important.

So the Outdoor Retailers, people that were warning Utah not to do this, said they are packing up their back…packs and looking for a new city to dump all that trade show money into. The show dumps 32 million into SLC every year.

Denver and Portland (OR) are leading contenders at the moment. I say we make sure Fresno is in that mix too because Fresno is an outdoor city. Maybe we don’t act like it enough, maybe we don’t even know it, but we are.

We totally qualify to have the Outdoor Retailer trade show. Fresno is within a morning drive to all outdoor activities. ALL THE ACTIVITIES! So we got that as a qualification.

But do we have the kind of convention space to handle this?:

Hell, I think so.

Oh but wait, does Fresno have enough hotel rooms (or Air BnBs) to handle this? I don’t know, that is for city officials to figure out – I don’t create and maintain the trails, I just walk through and comment on them.

So I hope there is enough time for Fresno to get consideration. I don’t think anybody is threating to roll back National Park status for Yosemite, Kings Canyon or Sequoia anytime soon. *knock on wood*

Let’s do it! Let’s blaze a trail to Fresno for Outdoor Retailer!
Photo: Bears Ears, Utah | Credit: Tim Peterson

Pot Is Making You Lose Your Damn Focus, Fresno!


Our Mayor is thinking he will defy a state law and probably not allow pot dispensaries in Fresno. Screw the millions in revenue. Don’t need it. We got all them millions already. We good.

Even the SO-CALLED liberal newspaper, The Fresno Bee, doesn’t support legal pot.

Welcome to California’s Bible Belt.

To be clear, this rant is coming from a NON pot smoker. [for realz] I don’t inhale.

President GIF - Find & Share on GIPHY

Mayor Brand sent two Fresnans to Colorado to check out how things were doing there with the legal pot. Turns out, they couldn’t figure out if it was good or bad. 

So police chief, Dyer (one of the people the Mayor sent) just gave a blanket “No, bro” reco to Brand. This was enough for our Mayor to conclude he’s going to say no because that seems safe.

Is Dyer running the city or Brand?

Come on, Fresno. Wake up to the fact we are in California. We need to be progressive.

“Oh golly, I hear a pot dispensary might get broken into every once in a while.” THIS IS YOUR CONCERN!? We’ll be ok, snowflake. Fresno can handle this.

Do you realize children get shot in this city for being in their front yard at the wrong time of day AND YOU’RE FUCKING WORRIED ABOUT A BUSINESS GETTING BROKEN INTO IN THE MIDDLE OF THE NIGHT!? As if other businesses don’t get broken into.

Holy shit, man. It’s called priorities. Get them. Maybe take care of our meth, poverty and gang problem before focusing on shutting down LEGAL pot.

Have you ever heard of a guy in Fresno carjacking somebody or shooting somebody because he was super fucking baked? No, of course you haven’t!

Reporter: What happened here, officer?

Policeman: The male suspect was seen getting super high earlier and then started stabbing everyone and stole a car.

You hear how ridiculous that sounds, right?

Please worry about real stuff, Fresno. Take advantage of being in California and mellow out. 

Southern California Is Too Hot? This Pleases Me.

Fresno Life
Fresno Life

Yes I am dangerously close to posting about weather too much. But dammit I need to again. Because something awesome has been happening as a bi-product of the current heat wave…

People in L.A. and San Diego are losing their shit.

Yeah, those same assholios who only think about Fresno to mock it for being SO HOT. Those same douches are filling their social feeds with pictures of their dashboard thermometers and even their Barbecues:
Continue reading “Southern California Is Too Hot? This Pleases Me.”