How Are We Going To Make Fresno “Cool”, Yo?

We have a problem here. A problem I bounce around in a post from time to time but never take on directly.

What will it take for Fresno to be considered a cool city?

If you’re thinking “Hey, but wait, I already think it’s cool!” I don’t disagree with you, but we both have to acknowledge that we are in the minority, chief.

How do we make Fresno appear cool to an outsider? This is what I’m talking about. To a Fresno State grad, we lost to brain drain? What can we do to win that person back? It’s a question that Fresno creatives have been wrestling with for many years.

First. The Immovable Object.

We are land locked, no getting around that. Except that we are not as landlocked as Denver, or Boise, or Dallas, or Every City Not On The Ocean. We can go to the beach for a morning surf session and be back in town for a late lunch.

So while this is tough, we have workarounds, it could be a lot worse.

The air sucks. It does. But, the past couple years, it feeeeels like it has gotten better?  And if California can (continue?) to lead in clean air…stuff and things? Maybe I’m being naive but I feel like future technology and regulations will make the terrible air a thing of the past. But we definitely need to be a lead-city on clean air initiatives.

Booze May Be An Answer.

Here might be a cool city suggestion we can work on:

Rooftop whiskey bars, eh? I definitely like the idea of rooftop things – like the pic at the top of the post from a Phoenix rooftop bar. And adding a niche element like whiskey is the kind of thing that pushes something from being “Oh that, you can find that in every city.” To “Oh that is rad, I wish we had one of those in our city.”

That unique, “can’t put my finger on it why it’s cool but I just know it’s cool” thing is really what we need to get at here in Fresno.

Touting our agriculture backbone. Being sunny almost every damn day. Embracing our sports, like the soccer community that gets bigger every year:

We’re just spitballing here.

The Cool Roots Are Taking Hold.

We have things already going for us. Not many cities can boast that they are a “basecamp city” to three National Parks. One of which, Yosemite, is considered by many to hold the most beautiful place in the world, Yosemite Valley – and I am in complete agreement with that.

There are other signs of coolness brewing as well. Bitwise pushing Fresno into the tech and startup scene is a big one. The rising craft beer and coffee scene. Branding ourselves as the Capitol of Tacos. These are the kind of things to ride into the cool town sunset.

So let’s tally up some of the cool stuff we got and the stuff we can do more of:

  • Agriculture.
  • Craft Beer – even more breweries.
  • Bitwise and tech.
  • Tacos.
  • Sports – including soccer.
  • Diversity.
  • Leader In Clean Air.
  • Outdoor city – more trails, parks, and owning the Sierra Nevada closeness.

This is but a humble start of a list by a blogger that only went as far as Fresno City College – a great community college, btw. I know only bits and pieces of things. So I choose you to comment and help.

What are some of your suggestions? Leave a comment! On the August episode of Flowing With Famous, myself and Joshua Tehee will parse them out and talk about them on the podcast.

Cool? Cool.

 

POST TAKEOVER – FUSE FEST 2012: Bandgeek is FUSEGEEK

Fusefest2012

Our last Fresno Urban Sound Experience 'post takeover' is the biggest. A special Bandgeek with all the info you need to enjoy the festival this weekend with links to the venues and band websites.

Come out early and stay late. It's a total geek-out for fans of live and local music. It's FUSE FEST!!:

FRIDAY

IRON BIRD LOFTS (All Ages)

7:30 So Long Williamsburg
8:30 Blake Jones & the Trike Shop
9:30 Boxcar Figaro

FULTON 55 (Main Stage) 21+

7:00 Alana Shap Hill
8:00 Actress
9:00 Light Thieves
10:00 Sparklejet
11:00 Collecto

FULTON 55 (Coffeehouse Stage – upstairs) 21+

7:30 Karen Marguth
8:30 Siren Singing
9:30 Kat Jones
10:30 Fatty Cakes

THE LAMPOST  (21+)

10:30 Your Hero Is A Villain
11:30 Werebear
12:30 Dislodic

SATURDAY

CMAC (Inside Old Fresno Met building) “Studio Stage” (All Ages)

4:30 Gayle and The Bowties
5:30 Danielle Rondero
6:30 College Kids
7:30 Art By Numbers
8:30 Lezayr
9:30 American Sanchez

CMAC “Outdoor Stage” (All Ages)

5:00 I Do Not Exist
6:00 Before Perils
7:00 Distrito Torre
8:00 B-Rawcity
9:00 [surprise band]

FISHBOWL – Warnors Theatre Marque (ALL AGES)

6:30 Aesop Fables
7:30 Strawberry Jam
8:30 Cinco
9:30 It’ll Grow Back

FRANK’S PLACE (21+)

7:00 The Dirty Stomp
8:00 Back In The Valley
9:00 Basura
10:00 Patrick Contreras

FRESNO BREWING COMPANY (All Ages)

6:30 Restaurnaut
7:30 The Overdubs
8:30 Brother Luke & the Comrades
9:30 Achievement House

TOKYO GARDEN (21+)

10:00 Niilo Smeds
11:00 Sunburns
12:00 General Populus
1:00 Ornery Ones

TICKETS
Festival Pass is $20 (gets you into every venue and stage for both days).
Day Pass is $15 (gets you into every venue and stage for one day).
Venue Pass is $5 to $10 (Fulton 55), depending on venue. Good for one venue.

Tickets will be available at the Fulton 55 box office starting now. BRING CASH! They will also be available at most venues throughout the festival…did we mention to BRING CASH! You want to have some cash for band merch too!

PARKING
There is free street parking throughout the Cultural Arts District (or
Mural Town!! if you prefer) and at city lots around the Fulton Mall.
(Parking meter spots are free on weekends and evenings)

RANDOM
The official Twitter hashtag being used is #fusefest

Check the Facebook event page and invite some folks! There's a lot of samples from FUSE Fest artists poping up there too.

FOOD
Eating at FUSE Fest is recommended at Iron Bird Cafe, Tokyo Garden and Fresno Brewing Company. Dusty Buns will be on the Fulton Mall (in front of Fresno Brewing Company) on Saturday night.

DRINKING
On Friday: Fulton 55 and The Lamp Post. On Saturday: Frank's Place, Fresno Brewing Company and Tokyo Garden. Iron Bird Cafe both nights for excellent coffee and tea.

 

GET THERE EARLY! The set times aren't like normal set times that are "suggested". It STARTS at 7pm on Friday and 4:30 on Saturday (Music Gods willing).

The Central California's biggest LOCAL music festival. Come out and kick ass with everyone.

Post Takeover – FUSE Fest 2012: It Begins

Fuse

FUSE Fest 2012. It all starts tonight with a festival pre-party happening at The Hashtag on Wishon Row. See various FUSE Fest artists doing hella short sets, plus get your festival passes for Friday and Saturday along with FUSE Fest merch.

You can also get a sweet program you can use to start planning your festival routing. It's music nerd stuff and it's fun as hell. If you don't get a program you can start planning with this.

Get hyped by listening to all the pre-festival podcasting:

It's like Christmas Eve for Fresno music nerds. Can't wait for it to start.

 

Post Takeover – FUSE Fest 2012: Flowing With FUSE

Fusefest2012

Back again with another special edition of Flowing With Famous: Flowing With FUSE 2012.

Josh and Mikey talk about some highlights from the past five years of the Fresno Urban Sound Experience.  Plus, breakdown what they’re looking forward to this year, all with FUSE Fest music flowing in and out.

It’s a good time. Click to listen: FlowingWithFUSE2012.mp3

*Heads up: Some of the music is Not Safe For Work – which makes it more kickass.

FUSE Fest 2012 – Fresnan ‘Post Takeover’ + FUSE Schedule

Fusefest2012

If you're a beer snob then you may have heard of a thing called a 'tap takeover'. It's when one brewing company takes over all the taps at a bar or restaurant for the whole night.

So we're taking that idea and bringing it to the blog world. This week on The Fresnan, all the posts will be Fresno Urban Sound Expierience related. In other nerdy words: FUSE Fest is doing a 'post takeover' here at The Fresnan.

First up, it's maybe the most important of all: the schedule is out for this weekend's FUSE Fest. You can check the site, or check it right now here:

Continue reading “FUSE Fest 2012 – Fresnan ‘Post Takeover’ + FUSE Schedule”

LINEUP ANNOUNCEMENT: Fresno Urban Sound Experience Festival for 2012

FUSE 2012 (september 6,7,8)

Hope you'll be in town September 6th-8th. It's going to be a fun weekend in Fresno. Fun because that's the weekend for the Fresno Urban Sound Experience. It's the 5th year for FUSE Fest and while it may be a bit bigger, the ideals are the same as year one: Showcase Fresno's diverse and talented music scene while featuring relevant venues in Downtown Fresno.

So. The big stuff. The reason there is a festival at all. Let's take a look at the lineup for Fresno Urban Sound Experience #5! Because FUSE Fest has no headliners, this is in no particular order:

That's a large helping of Fresno music. Lineup is supject to change (such is life). But it's looking damn special so far and we cant wait to see it all in Downtown Fresno, Friday and Saturday September 7th and 8th.

Make sure to start inviting all your friend's faces. Follow FUSE Fest on Twitter and check the website for the latest news.